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Journal of customer behaviour
Trade show management : planning, implementing and controlling of trade shows, conventions and events
38
Ifo Schnelldienst
14
Ifo-Schnelldienst
14
Industrial marketing management : the international journal for industrial and high-tech firms
11
ifo Schnelldienst
10
The journal of business & industrial marketing
9
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
8
SpringerLink / Bücher
7
International journal of hospitality management
6
Research
6
Europäische Hochschulschriften / 5
5
Intereconomics : review of European economic policy
4
Journal of business-to-business marketing
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Markenkommunikation und Beziehungsmarketing
4
Economic geography
3
European journal of marketing : EJM
3
Ifo-Studien zu Handels- und Dienstleistungsfragen
3
Journal of business research : JBR
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Journal of promotion management : JPM
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Schriftenreihe der HHL Leipzig Graduate School of Management
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Springer eBook Collection
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Tourism management : research, policies, practice
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Working paper / National Bureau of Economic Research, Inc.
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Zeitschrift für Wirtschaftsgeographie
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Advances in business marketing : a research annual
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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BMWI-Dokumentation
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Contributions to Economics
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Cosmopolitan canvases : the globalization of markets for contemporary art
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Customer Experience : Forum Dienstleistungsmanagement
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DUV : Wirtschaftswissenschaft
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Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung
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Edition / AUMA
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
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Göttinger handwerkswirtschaftliche Studien
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Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
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Journal of economic geography
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The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
2
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
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