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~person:"Brockelmann, Kerstin"
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Messeerfolgskontrolle im Spannungsfeld zwischen Theorie und Praxis : eine empirische Untersuchung zur Messeerfolgskontrolle ausstellender B2B-Unternehmen
Wintjen, Janet
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Brockelmann, Kerstin
- In:
Marken- und Kommunikationscontrolling
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(pp. 111-123)
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2016
Persistent link: https://www.econbiz.de/10011573156
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