Purpose: This study aims to analyze the efficiency of performance of exhibitors in overseas trade shows and identify the causes of inefficiency and differences according to their characteristics. Design/methodology/approach: This study employed a theoretical approach based on a literature...

The satisfaction of exhibitors has a huge influence on the intention of re-participation of exhibitors. Re-visitation of exhibitors are more profitable to the trade show organizers (TSO) and the trade show destinations (TSD) through various ways, including longer stay, ground transportation,...

Der »Messe Index« basiert auf den Daten des ifo Konjunkturtests und legt für Unternehmen, die ihre Produkte auf internationalen Konsum- und Investitionsgütermessen in Deutschland ausstellen können, die wirtschaftliche Verfassung offen. Die Berechnungen für die vergangenen Jahre zeigen,...