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1
Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market
Miles, Chris
;
Ibrahim, Yasmin
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1862-1880
Persistent link: https://www.econbiz.de/10010235005
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2
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
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3
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald
;
Zaltman, Lindsay H.
-
2008
Persistent link: https://www.econbiz.de/10004907623
Saved in:
4
Marketing metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004918516
Saved in:
5
Kauf mich! : visuelle Rhetorik in der Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
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