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Search: subject_exact:"Millennials"
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Millennials
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millennials
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Beard, Fred K.
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Castro, Stephanie L.
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1
Honeycutt, Earl D.
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Atlantic economic journal : AEJ
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International journal of wine business research
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : innovations in planning and applied research
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Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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1
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
2
Flipping the script : consumers' propensity for self-medication
Rajamma, Rajasree K.
;
Paswan, Audhesh K.
;
Pelton, Lou E.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10012607670
Saved in:
3
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
4
Toward an improved understanding of online customer service delivery to millennials
Hodge, Sharon K.
;
Honeycutt, Earl D.
;
Shipley, Danica
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10012179154
Saved in:
5
You can't ignore millennials : needed changes and a new way forward in entitlement research
Brant, Katarina K.
;
Castro, Stephanie L.
- In:
Human resource management journal
29
(
2019
)
4
,
pp. 527-538
Persistent link: https://www.econbiz.de/10012155846
Saved in:
6
Consumer attitudes toward genetically modified food in the United States : are Millennials different?
Öz, Bülent
;
Unsal, Fahri M.
;
Movassaghi, Hormoz
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10011848447
Saved in:
7
Millennials and the gender wage gap in the U.S. : a cross-cohort comparison of young workers born in the 1960s and the 1980s
Carioti, Kristen
- In:
Atlantic economic journal : AEJ
45
(
2017
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011806294
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