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~person:"Luo, Xueming"
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Mobile Business
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Mobilkommunikation
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randomized field experiment
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mobile targeting
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Luo, Xueming
Heinemann, Gerrit
27
Liébana-Cabanillas, Francisco
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Bouwman, Harry
14
Buse, Stephan
14
Dwivedi, Yogesh Kumar
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Tiwari, Rajnish
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Karjaluoto, Heikki
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Bauer, Hans H.
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Reichardt, Tina
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Ghose, Anindya
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Okazaki, Shintaro
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Kalinić, Zoran
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Morosan, Cristian
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Ramos de Luna, Iviane
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Reuver, Mark de
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Shaikh, Aijaz A.
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Chang, Dan
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Chawla, Deepak
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DeFranco, Agnes
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Dholakia, Nikhilesh
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Fang, Zheng
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Groß, Michael
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Han, Sang Pil
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Herstatt, Cornelius
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Lu, Yaobin
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Pousttchi, Key
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Wang, Bin
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Gerpott, Torsten J.
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Head, Milena
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Jelassi, Tawfik
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Kumar, Vikas
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Pagani, Margherita
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Sajad Rezaei
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Singh, Nidhi
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Sohn, Stefanie
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Unhelkar, Bhuvan
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
2
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
5
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
6
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
7
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
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