//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile Telekommunikation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile communications
10
Mobilkommunikation
10
Direct marketing
4
Direktmarketing
4
Market research
3
Marktforschung
3
Consumer behaviour
2
Konsumentenverhalten
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Marktsegmentierung
2
Media usage
2
Mediennutzung
2
USA
2
United States
2
Advertising effects
1
Beziehungsmarketing
1
Canada
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer attitudes
1
Customer satisfaction
1
Data Mining
1
Data mining
1
Einzelhandel
1
Finland
1
Finnland
1
India
1
Indien
1
Innovation
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Japan
1
Kanada
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Online-Marketing
1
more ...
less ...
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
10
Author
All
Becker, Michael
1
Berte, Katrien
1
De Marez, Lieven
1
De Moor, Katrien
1
Hosbond, Jens Henrik
1
Kondo, Fumiyo N.
1
Nakahara, Mariko
1
Prete, Maria Irene
1
Reynolds, Jonathan
1
Schuurman, Dimitri
1
Siddiqui, Masood H.
1
Skov, Mikael B.
1
Tripathi, Shalini N.
1
Uwadaira, Yasuhiro
1
Verkasalo, Hannu T.
1
Vyncke, Patrick
1
Wong, Ken Kwong-kay
1
Yang, Hongwei Chris
1
Zhou, Liuning
1
more ...
less ...
Published in...
All
Journal of targeting, measurement and analysis for marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
SpringerLink / Bücher
48
Information economics and policy : IEP
46
AGDI working paper
41
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
27
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
Handbook of research on mobile marketing management
18
International journal of industrial organization
18
Electronic markets : the international journal on networked business
17
Gabler Edition Wissenschaft
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
2
Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior
Yang, Hongwei Chris
;
Zhou, Liuning
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009270766
Saved in:
3
An empirical investigation of customer preferences in mobile services
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003964164
Saved in:
4
Special issue: mobile marketing
Reynolds, Jonathan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003698610
Saved in:
5
What is in the data? : leveraging mobile ad network data
Becker, Michael
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003698715
Saved in:
6
Handset-based measurement of smartphone service evolution in Finland
Verkasalo, Hannu T.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10003698721
Saved in:
7
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
8
Stimulating customer response to promotions : the case of mobile phone coupons
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003698745
Saved in:
9
Micro mobility marketing : two cases on location-based supermarket shopping trolleys
Hosbond, Jens Henrik
;
Skov, Mikael B.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10003698750
Saved in:
10
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->