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person:"Gröppel-Klein, Andrea"
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Gröppel-Klein, Andrea
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
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Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
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