Bär, Sören; Boyacıoğlu, Sarp; Kurscheidt, Markus - In: Journal of innovation & knowledge : JIK 10 (2025) 5, pp. 1-24
This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....