Artificial intelligence (AI) is rapidly reshaping society, including the music industry. Recent advancements in generative AI enable users to create music from text-based prompts, raising questions about public perception and valuation of AI-generated music. We conducted three studies with...

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

This paper estimates the long-term causal effects of music proficiency on emotional intelligence and mental health. Leveraging the staggered rollout of a school orchestra program as a quasi-experimental setting, we identify the causal impact of adolescent musical engagement. Our findings reveal...