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~person:"Arvidsson, Adam"
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Arvidsson, Adam
Hofstede, Geert
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Critical marketing : issues in contemporary marketing
1
Theoretical and empirical perspectives in critical marketing studies
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ECONIS (ZBW)
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Brands: a critical perspective
Arvidsson, Adam
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2009
Persistent link: https://www.econbiz.de/10003832655
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The function of cultural studies in marketing : a new administrative science?
Arvidsson, Adam
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 329-343)
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2008
Persistent link: https://www.econbiz.de/10003674500
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