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~isPartOf:"Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt"
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Corporate culture
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Internal branding
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Interne Markenführung
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Leadership
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Narrative Methode
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Herrmann, Andreas
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Tomczak, Torsten
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Wentzel, Daniel
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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SpringerLink / Bücher
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Springer eBook Collection
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Psychology & marketing
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History of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Tourism management : research, policies, practice
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Untold stories in organizations
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Business horizons
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Human relations : towards the integration of the social sciences
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Journal of customer behaviour
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The journal of management development
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Business history
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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Management communication quarterly : an international journal
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The Academy of Management review : AMR
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The journal of brand management : an international journal
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Academy of Management journal : AMJ
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Discussion papers / CEPR
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Entrepreneurship and regional development : an international journal
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Journal of business venturing
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Organizational research methods : ORM
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Qualitative market research : an international journal
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Accounting, auditing & accountability journal
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Counter-narratives and organization
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International journal of hospitality management
6
International journal of project management : the journal of The International Project Management Association
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Journal of business strategy
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Journal of retailing and consumer services
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Organization : the interdisciplinary journal of organization, theory and society
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Storytelling im Behavioral Branding
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 425-442)
.
2009
Persistent link: https://www.econbiz.de/10003856797
Saved in:
2
Storytelling im Behavioral Branding
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 403-420)
.
2008
Persistent link: https://www.econbiz.de/10003600214
Saved in:
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