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person:"Hartmann, Patrick"
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Hartmann, Patrick
Maier, Helmut
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
2
Nature imagery in advertising : attention restoration and memory effects
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Alija, Patxi
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 183-210
Persistent link: https://www.econbiz.de/10009757967
Saved in:
3
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
4
Emotional responses to nature in advertising and real nature
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Current insights and future trends : [extended versions …
,
(pp. 17-28)
.
2012
Persistent link: https://www.econbiz.de/10009748180
Saved in:
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