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~isPartOf:"The journal of product & brand management"
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Markenartikel
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Markenführung
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FMRI
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brand name processing
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brand names
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Alcauter, Sarael
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Martins, Marisa
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The journal of product & brand management
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Journal of consumer behaviour : an international research review
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing
2
Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
2
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Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
2
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
3
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
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