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Markenartikel
Neuromarketing
423
Consumer behaviour
200
Konsumentenverhalten
200
Neuroscience
111
Neurowissenschaften
111
Brand management
68
Markenführung
68
Emotion
51
Neuroökonomie
48
Neuroeconomics
47
Advertising effects
44
Werbewirkung
44
Marketing
43
Markenimage
33
neuromarketing
33
Brand image
31
Verbraucherverhalten
30
Marktforschung
29
Market research
28
Deutschland
26
Germany
26
Psychology of advertising
25
Werbepsychologie
25
Werbung
25
Brand
24
Marketing management
24
Marketingmanagement
24
Advertising
21
consumer neuroscience
20
Wahrnehmung
19
Cognition
18
Kognition
18
Perception
18
Kaufentscheidung
17
neuroscience
16
Bibliometrics
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Bibliometrie
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Esch, Franz-Rudolf
2
Hubert, Marco
2
Knuth, Michael
2
Rumpel, Franziska
2
Schaefer, Michael
2
Seixas, Daniela
2
Ahlert, Dieter
1
Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
Alvarez-Altamirano, Katerina
1
Ambler, Tim
1
Aslan, Ramazan
1
Ball, Kirstie
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Banerjee, Prantosh
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Barrios, Fernando
1
Behrens, Lisa
1
Brandão, Sofia
1
Cervantes, Javier
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1
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1
Küçün, Nihan Tomris
1
Lischka, Gesa
1
Mariani, Marcello M.
1
Martins, Marisa
1
Martínez, Pepe
1
Milosavljevic, Milica
1
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The journal of product & brand management
3
Centre for Marketing working paper / Centre for Marketing, London Business School
1
Haufe Wirtschafts-Sachbuch
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
1
Marketing theory
1
Middle East journal of management : MEJM
1
NeuroPsychoEconomics
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The role of brands in an era of over-information
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur
;
Sahay, Arvind
;
Singh, Nandini C.
;
Pammi, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
Saved in:
3
Neuromarketing vs. brands
Küçün, Nihan Tomris
- In:
The role of brands in an era of over-information
,
(pp. 71-97)
.
2023
Persistent link: https://www.econbiz.de/10014365832
Saved in:
4
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
5
Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
Saved in:
6
N400 correlate of brand associations
Gorin, Aleksei
;
Nedelko, Anastasia
;
Kosonogov, Vladimir
; …
- In:
Journal of economic psychology : research in economic …
90
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013399823
Saved in:
7
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
8
Das Bild der Marken : die subjektive Wahrnehmung von Marken anhand der menschlichen Sinne
Behrens, Lisa
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 5-45)
.
2020
Persistent link: https://www.econbiz.de/10012257532
Saved in:
9
A trip into the non-conscious : a brand relaunch based on neuroscience : a case study
Lischka, Gesa
;
Kazimova, Leyla
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
4
,
pp. 70-75
Persistent link: https://www.econbiz.de/10011798095
Saved in:
10
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
11
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
12
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
Saved in:
13
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
14
Brandscapes of control? : surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
Wood, David Murakami
;
Ball, Kirstie
- In:
Marketing theory
13
(
2012
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10009740424
Saved in:
15
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
16
The consumer mind : brand perception and the implication for marketers
Martínez, Pepe
-
2012
Persistent link: https://www.econbiz.de/10009558625
Saved in:
17
Neural correlates of the emotional and symbolic content of brands : a neuroimaging study
Santos, José Paulo
;
Moutinho, Luiz
;
Seixas, Daniela
; …
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 69-93
Persistent link: https://www.econbiz.de/10009563565
Saved in:
18
FMCG aktivieren kortikale Belohnungsareale
Rumpel, Franziska
;
Schaefer, Michael
;
Knuth, Michael
- In:
NeuroPsychoEconomics
5
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10008758566
Saved in:
19
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
20
Locating brand equity : neural correlates of virual shopping choices
Ambler, Tim
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001751570
Saved in:
21
Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
;
Held, Dirk
-
2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003782743
Saved in:
22
Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Rumpel, Franziska
;
Knuth, Michael
;
Schaefer, Michael
-
2008
Persistent link: https://www.econbiz.de/10003792747
Saved in:
23
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Elger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
Saved in:
24
Mensch und Marke - Neuromarketing als Zugang zur Erfassung der Wirkung von Marken
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 67-98)
.
2004
Persistent link: https://www.econbiz.de/10002516241
Saved in:
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