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~isPartOf:"Journal of management research"
~isPartOf:"The journal of consumer marketing"
~subject:"Neuromarketing"
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Neuromarketing
Consumer behaviour
3
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3
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Celebrity endorsement
1
Celebrity spokesperson
1
Celebrity-Werbung
1
Conceptual-sensory interaction
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Consumer behavior
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FMRI
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Individual acceptance
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Market research
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Marketing
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Marktforschung
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Neuroscience
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Booth, D. A.
1
Freeman, Richard P. J.
1
Galib, Md Hasan
1
Giraldi, Janaina de Moura Engracia
1
Grigaliunaite, Viktorija
1
Hammou, Khalid Ait
1
Melloul, Jihane
1
Oliveira, Jorge Henrique Caldeira de
1
Pileliene, Lina
1
Rozan Fortunato, Vitor Costa
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Journal of management research
The journal of consumer marketing
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Psychology & marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Fontys Venlo - publication of applied sciences
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Lehrbuch
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
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ECONIS (ZBW)
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1
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
2
Mind-reading versus neuromarketing : how does a product make an impact on the consumer?
Booth, D. A.
;
Freeman, Richard P. J.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010395524
Saved in:
3
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
4
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
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