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~type_genre:"Hochschulschrift"
~subject:"Markenartikel"
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Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
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2014
Persistent link: https://www.econbiz.de/10011452299
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Consumer Neuroscience : neurowissenschaftliche Grundlagen für den Markenerfolg
Bielefeld, Klaus W.
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2012
Persistent link: https://www.econbiz.de/10009674051
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