//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Non-commercial literature"
~type_genre:"Aufsatz in Zeitschriften"
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuromarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Psychology of advertising
Neuromarketing
23
Consumer behaviour
12
Konsumentenverhalten
12
Marketing
5
Neuroscience
5
Neurowissenschaften
5
Werbewirkung
5
Advertising effects
4
Brand image
4
Markenimage
4
Brand management
3
Markenführung
3
Theorie
3
Theory
3
Werbepsychologie
3
Emotion
2
Experiment
2
Marktforschung
2
Neuroökonomik
2
multivariate pattern analysis
2
Advertising
1
Advertising media
1
Affective Pain-processing Pathways
1
Arbeitgeber
1
Arbeitsuche
1
Aromastoff
1
Assoziationstransfer
1
Auswahl
1
Bank
1
Behavioral economics
1
Brand
1
Branding
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Consumer Neuroscience
1
Consumer goods marketing
1
Czech Republic
1
Deutschland
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Non-commercial literature
Aufsatz in Zeitschriften
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Arbeitspapier
2
Handbook
2
Handbuch
2
Working Paper
2
Conference proceedings
1
Hochschulschrift
1
Konferenzschrift
1
more ...
less ...
Language
All
English
3
Author
All
Eijlers, Esther
1
Goldstein, Daniel G.
1
Johnson, Eric J.
1
Klucharev, Vasily
1
Rijpkema, Mark
1
Smidts, Ale
1
Smit, Gitty
1
Smith, N. Craig
1
Stallen, Mirre
1
more ...
less ...
Published in...
All
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
Faculty & research / Insead : working paper series
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
2
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
3
Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
;
Goldstein, Daniel G.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003909934
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->