Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Advances in (neuro)technological development have led to an increase in the use and accessibility of neurotechnologies (NT), allowing brain activity to be recorded, analysed and manipulated by neurotechnological devices. While they were originally used only for clinical purposes, they are...

In the context of the technological era, the smart tourism construct serves as a bridge between human and the artificial worlds, combining social sciences and neurosciences. This study aims to explore smart tourism through neuroscientific methods in order to shape the future of tourism...