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type_genre:"Übersichtsarbeit"
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Search: subject_exact:"New product development"
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International journal of product development : IJPD
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Journal of marketing theory and practice
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Investigation of the applicability of Design for X tools during design concept evolution : a literature review
Chiu, Ming-chuan
;
Kremer, Gül E. Okudan
- In:
International journal of product development : IJPD
13
(
2011
)
2
,
pp. 132-167
Persistent link: https://www.econbiz.de/10008936362
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2
A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
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