Krajnović, Aleksandra; Radović, Marino; Jašić, Dražen - In: Tourism and Hospitality Management 20 (2014) 1, pp. 121-136
The purpose – the purpose of this paper is to research the role of marketing concept in the cultural institutions in the city of Zadar. Design – The special focus is given to analysis the importance and advantage of networking of all cultural institutions in Zadar, to create unique product...