Haktanir, Mine; Gullu, Ezgi - In: Journal of Hospitality and Tourism Insights 7 (2023) 1, pp. 312-328
Purpose This study aims to develop a better understanding of the key determinants of repetitive visits to coffee shops. The paper intends to answer a simple, yet crucial question, “Why do people go to coffee shops repeatedly, and frequently?”. Design/methodology/approach Two coffee shops in...