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isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Internet marketing
9
Online-Marketing
9
Beziehungsmarketing
2
Consumer behaviour
2
Cultural identity
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
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Kulturelle Identität
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Mobiltelefon
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Relationship marketing
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Taiwan
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Advertising effects
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China
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Comparison
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Direct marketing
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Direktmarketing
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E-commerce
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Emerging economies
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Ahuja, Vandana
1
Barutçu, Süleyman
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Becker, Michael
1
Chou, Tzu-chuan
1
Havrylenko, Tetyana
1
Hsu, Li-ling
1
Hsu, Tsuen-ho
1
James, William L.
1
Jin, Chang-hyun
1
Kehagias, John D.
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Medury, Yajulu
1
Muk, Alexander
1
Petković, Goran
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Rigopoulou, Irini D.
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Torres-Baumgarten, Gladys
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Tsiotsou, Rodoula H.
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Xun, Jiyao
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Journal of targeting, measurement and analysis for marketing
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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1
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
2
Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
Xun, Jiyao
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009427434
Saved in:
3
An empirical comparison of online advertising in four countries ; cultural characteristics and creative strategies
Jin, Chang-hyun
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 253-261
Persistent link: https://www.econbiz.de/10008840795
Saved in:
4
Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing
Tsiotsou, Rodoula H.
;
Rigopoulou, Irini D.
;
Kehagias, …
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10008662198
Saved in:
5
Exploring web language orientation in emerging markets : the case of Serbia and the Ukraine
James, William L.
;
Torres-Baumgarten, Gladys
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10003760626
Saved in:
6
Factors that impact on the perceived benefits of internet international marketing in Taiwanese SMEs
Hsu, Li-ling
;
Chou, Tzu-chuan
;
Hsu, Tsuen-ho
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10003798072
Saved in:
7
What is in the data? : leveraging mobile ad network data
Becker, Michael
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003698715
Saved in:
8
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
9
Cultural influences on adoption of SMS advertising : a study of American and Taiwanese consumers
Muk, Alexander
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003698734
Saved in:
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