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isPartOf:"Handbook of research on integrating social media into strategic marketing"
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Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
17
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
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Hajli, Nick
3
Cohen, Ivan K.
2
Mohana Shanmugam
2
Yusmadi Yah Jusoh
2
Bugshan, Hatem
1
Dadwal, Sumesh Singh
1
Firdous, Azmat
1
Garcia-Haro, Maria Angeles
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Jabar, Marzanah A.
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Kop, Aysegul Eda
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Li, Yibai
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Lin, Xiaolin
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Liu, Rebecca
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Martinez Canas, Ricardo
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Martinez-Ruiz, Maria Pilar
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Mohammadkazemi, Reza
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Nadda, Vipin
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Nield, Geoffrey E.
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Pynta, Peter
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Rozi Nor Haizan Nor
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Salaber, Julie
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Seixas, Shaun A.
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Silberstein, Richard B.
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Sims, Julian
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Tugrul, Tugba Orten
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Veglio, Valerio
1
Wang, Yichuan
1
Wolf, Maxim Viktor
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Yang, Huadong
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Zhang, Dawei
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Handbook of research on integrating social media into strategic marketing
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Information systems research : ISR
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
60
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
50
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
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1
Social media marketing
Nadda, Vipin
;
Dadwal, Sumesh Singh
;
Firdous, Azmat
- In:
Handbook of research on integrating social media into …
,
(pp. 359-379)
.
2015
Persistent link: https://www.econbiz.de/10011294557
Saved in:
2
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
Saved in:
3
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
4
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
5
Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
Saved in:
6
A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
Saved in:
7
Social media and higher education : direct and indirect marketing
Cohen, Ivan K.
;
Salaber, Julie
- In:
Handbook of research on integrating social media into …
,
(pp. 167-186)
.
2015
Persistent link: https://www.econbiz.de/10011294597
Saved in:
8
The neuroscience of social television
Seixas, Shaun A.
;
Nield, Geoffrey E.
;
Pynta, Peter
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 153-166)
.
2015
Persistent link: https://www.econbiz.de/10011294600
Saved in:
9
On the relationship between online social support and users' ontinuance intention : evidence from social network sites
Lin, Xiaolin
;
Zhang, Dawei
;
Li, Yibai
- In:
Handbook of research on integrating social media into …
,
(pp. 140-152)
.
2015
Persistent link: https://www.econbiz.de/10011294604
Saved in:
10
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
11
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
12
Intellectual property rights and social media : copyright in the digital era ; social media and copyrights
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 88-98)
.
2015
Persistent link: https://www.econbiz.de/10011294613
Saved in:
13
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
Saved in:
14
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
15
Online sport brand communities : sport brand communities
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 35-45)
.
2015
Persistent link: https://www.econbiz.de/10011294621
Saved in:
16
Co-creating brand value through social commerce
Wang, Yichuan
;
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
Saved in:
17
How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011294624
Saved in:
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