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subject:"Markenimage"
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Markenimage
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Diskussionsbeitrag / Institut für Agrarökonomie der Universität Göttingen
1
Marketing : ZFP ; journal of research and management
1
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
1
Psychology & marketing
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ECONIS (ZBW)
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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2
"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
Saved in:
3
Brand-Optimization
Henning, Bernd
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 211-221)
.
2011
Persistent link: https://www.econbiz.de/10009156057
Saved in:
4
Brand Orientation in der deutschen Ernährungswirtschaft : Ergebnisse einer explorativen Online-Befragung
Spiller, Achim
;
Staack, Torsten
-
2004
Persistent link: https://www.econbiz.de/10002105754
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