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Journal of targeting, measurement and analysis for marketing
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Handbook of partial least squares : concepts, methods and applications
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Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
Mehmetoglu, Mehmet
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009426787
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Towards a B2B customer-based brand equity model
Jensen, Morten Bach
;
Klastrup, Kim
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
2
,
pp. 122-128
Persistent link: https://www.econbiz.de/10003700301
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