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person:"Garnefeld, Ina"
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Partial least squares
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Garnefeld, Ina
Ringle, Christian M.
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Sarstedt, Marko
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Handbook of partial least squares : concepts, methods and applications
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares
Helm, Sabrina
;
Eggert, Andreas
;
Garnefeld, Ina
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 515-534)
.
2010
Persistent link: https://www.econbiz.de/10003944665
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2
Kundenbindung durch Weiterempfehlung? : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Eggert, Andreas
;
Helm, Sabrina
;
Garnefeld, Ina
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 233-245
Persistent link: https://www.econbiz.de/10003585077
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