"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...

Kund:innen kaufen Packungen, nicht Produkte. Packungen sollen die Attraktivität von Produkten steigern, den rationalen und emotionalen Nutzen signalisieren und zum Kauf verführen. Entdecken Sie in diesem Buch die Möglichkeiten der verschiedenen Verpackungscodes und nutzen Sie deren Potenzial....

This package provides a robust bootstrap procedure to obtain forecast densities for both return and volatilities in a GARCH context. The forecast densities are useful to obtain forecast intervals as well as to estimate risk measures such as Value-at-Risk (VaR). Additionally, we also provide the...