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person:"Orth, Ulrich R."
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Package design
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Verpackungsgestaltung
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Orth, Ulrich R.
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European journal of marketing : EJM
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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ECONIS (ZBW)
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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Zielgruppengerechte Verpackungsgestaltung
Orth, Ulrich R.
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 181-195)
.
2011
Persistent link: https://www.econbiz.de/10008758295
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