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Perception
19
Wahrnehmung
19
Consumer behaviour
15
Konsumentenverhalten
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Advertising effects
5
Brand image
5
Brand management
5
Markenführung
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
94
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
41
International journal of selection and assessment
38
Tourism management : research, policies, practice
37
Journal of business ethics : JOBE
34
SpringerLink / Bücher
33
NBER working paper series
32
Working paper / National Bureau of Economic Research, Inc.
30
International journal of consumer studies
29
The international journal of human resource management
29
Journal of marketing research : JMR
28
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
28
Discussion paper / Centre for Economic Policy Research
27
NBER Working Paper
26
Psychology & marketing
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Product experience
25
CESifo working papers
24
Journal of travel and tourism marketing
24
Marketing : ZFP ; journal of research and management
23
Working papers / Harvard Business School, Division of Research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Research
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Tourism management perspectives : TMP
20
Academy of Management journal : AMJ
19
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
Journal of business and psychology
17
Journal of behavioral decision making
16
Journal of marketing communications
16
MPRA Paper
16
Technological forecasting & social change : an international journal
16
Asia Pacific journal of marketing and logistics
15
Journal of economic behavior & organization : JEBO
15
Journal of economic psychology : research in economic psychology and behavioral economics
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1
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
2
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
3
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
4
Please do not answer if you are reading this : respondent attention in online panels
Paas, Leonard J.
;
Morren, Meike
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10011820261
Saved in:
5
Visual attention, buying impulsiveness, and consumer behavior
Khachatryan, Hayk
;
Rihn, Alicia
;
Behe, Bridget
;
Hall, …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10011820267
Saved in:
6
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
7
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
8
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
9
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
10
A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011653723
Saved in:
11
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
Saved in:
12
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
13
How the burdens of ownership promote consumer usage of access-based services
Schäfers, Tobias
;
Lawson, Stephanie J.
;
Kukar-Kinney, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10011537282
Saved in:
14
Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney
;
Biswas, Dipayan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
Saved in:
15
The effect of category label specificity on consumer choice
Kim, Hee-Jin
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 765-777
Persistent link: https://www.econbiz.de/10011614761
Saved in:
16
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
17
The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang
;
Carmon, Ziv
;
Kahn, Barbara E.
;
Malani, Anup
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
Saved in:
18
The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil
;
Myer, Duane W.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
Saved in:
19
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
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