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~subject:"Beziehungsmarketing"
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ECONIS (ZBW)
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Distinctions between frequent performing arts consumers : implications for segmentation and positioning
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International journal of arts management
20
(
2017
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011782133
Saved in:
2
Doing well by doing good : Les Grands Ballets Canadiens de Montréal offers dance therapy as a strategic initiative
Courchesne, André
;
Ravanas, Philippe
;
Pulido, Cristian
- In:
International journal of arts management
20
(
2017
)
1
,
pp. 78-83
Persistent link: https://www.econbiz.de/10011782220
Saved in:
3
Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina
;
Beldad, Ardion D.
;
Langenhorst, Nienke …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
Saved in:
4
Increasing loyalty in the arts by bundling consumer benefits
Hall, Emma
;
Binney, Wayne
;
Vieceli, Julian
- In:
Arts and the market
6
(
2016
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10011552859
Saved in:
5
Social servicescape effects on post-consumption behavior : the moderating effect of positive emotions in opera-goers
Tubillejas Andrés, Berta
;
Cervera-Taulet, Amparo
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599093
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