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Pharmaindustrie
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Physicians
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Ärzte
15
India
11
Indien
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Davis, Joel J.
5
Mohamed Azmi Ahmad Hassali
5
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Banerjee, Saikat
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Chressanthis, George A.
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Dash, Sampada Kumar
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Handa, Meenakshi
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Joseph, Mathew
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Kelly, Donna
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Prajapati, Vandana
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Smith, Brian D.
2
Spake, Deborah F.
2
Srivastava, Vinita
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Vohra, Anupama
2
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
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Al-Hamdi, Adnan Yahya
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Alkhateeb, Fadi M.
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Anand, Bryam
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Andaleeb, Syed S.
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Ansa, Gloria A.
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Armeni, Patrizio
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Ball, Jennifer G.
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Bhangale, Vijay
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
109
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Research policy : policy, management and economic studies of science, technology and innovation
52
SpringerLink / Bücher
51
Journal of health economics
43
The European journal of health economics : HEPAC ; health economics in prevention and care
38
International journal of the economics of business
35
Technology analysis & strategic management
35
Health marketing quarterly
29
International journal of technology management : IJTM
28
Europäische Hochschulschriften / 5
27
Health economics
27
Industrial and corporate change
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
19
R & D management
18
International journal of industrial organization
17
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
Journal of business research : JBR
16
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
14
International journal of production economics
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Academy of Management journal : AMJ
13
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
International journal of production research
13
Journal of research in pharmaceutical economics
13
European journal of operational research : EJOR
12
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
12
International journal of logistics systems and management
12
Pharmamarketing : ein Leitfaden für die tägliche Praxis
12
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1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
The impact of public relations on the pharmaceutical industry : a case study of living like you campaign
Hasenmeyer, Virginia
;
Topić, Martina
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011881387
Saved in:
3
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
4
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
5
Technological capabilities and firm resources as determinants of export competitiveness : evidence from Indian pharmaceutical industry using quantile regression approach
Rentala, Satyanarayana
;
Anand, Bryam
;
Shaban, Majid
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010517751
Saved in:
6
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
7
Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
Saved in:
8
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
9
Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike
;
Henne, Nathalie
;
Zöllner, York
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 91-98
Persistent link: https://www.econbiz.de/10010517756
Saved in:
10
Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh
;
Le Pen, Claude
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
Saved in:
11
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
Saved in:
12
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
13
Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta
;
Patel, Gokulananda
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010415279
Saved in:
14
Determinants of pharmaceutical sales representative access limits to physicians
Chressanthis, George A.
;
Sfekas, Andrew
;
Khedkar, Pratap
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10011348624
Saved in:
15
Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun
;
Pandey, Neeraj
;
Dhume, S M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
Saved in:
16
Mergers and acquisitions : trends in Indian pharmaceutical industry
Tripathy, Swagat
;
Prajapati, Vandana
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011348628
Saved in:
17
Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi
;
Atinga, Roger Ayimbillah
;
Ansa, Gloria A.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
Saved in:
18
Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
Saved in:
19
Pharmacist professionalism, helpfulness, and consumer behavior linkage
Mardanov, Ismatilla T.
;
Ricks, James
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 221-230
Persistent link: https://www.econbiz.de/10010389835
Saved in:
20
Post Caronia : is a new paradigm needed for off-label medication usage?
Rumore, Martha M.
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010389836
Saved in:
21
India's proposed universal health coverage scheme : implications for the global pharma industry
Singh, Sunil
;
Outteridge, Gavin
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009791593
Saved in:
22
The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
Al-Hamdi, Adnan Yahya
;
Ibrahim, Mohamed Izham Mohamed
; …
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 142-150
Persistent link: https://www.econbiz.de/10009791599
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23
An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
Kara, Ali
;
Andaleeb, Syed S.
;
Turan, Mehmet
;
Cabuk, Serap
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10009766202
Saved in:
24
Perception of physicians towards pharmaceutical promotion in India
Handa, Meenakshi
;
Vohra, Anupama
;
Srivastava, Vinita
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10009766206
Saved in:
25
A qualitative exploration of perceptions toward pharmaceutical price war among community pharmacists in the state of Penang, Malaysia
Hassalim, Mohamed Azmi
;
Siang, Tan Ching
;
Saleem, Fahad
; …
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10009732314
Saved in:
26
Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 240-246
Persistent link: https://www.econbiz.de/10009685913
Saved in:
27
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
Saved in:
28
Evaluation of pharmaceutical industry : sponsored educational events attended by physicians in Pakistan
Imran Masood
;
Ibrahim, Mohamed Izham Mohamed
;
Mohamed …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009518293
Saved in:
29
Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
Saved in:
30
Market access management by pharmaceutical companies in a complex environment : the Italian case study
Jommi, Claudio
;
Otto, Monica
;
Armeni, Patrizio
;
Luca, …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10009567781
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31
Importance of "brand loyalty, brand awareness and perceived quality parameters" in building brand equity in the Indian pharmaceutical industry
Panchal, Sanjeev Kumar
;
Khan, Bilal Mustafa
;
Kumar, S. …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009567786
Saved in:
32
The disruptive influence of cloud computing and its implications for adoption in the pharmaceutical and life sciences industry
Subramanian, Bhuvaneashwar
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 192-203
Persistent link: https://www.econbiz.de/10009582499
Saved in:
33
Study on the factors ruling pharmaceutical prduct management in Bangladesh
Chowdhury, Nishat
;
Kabir, Eva Rahman
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 159-164
Persistent link: https://www.econbiz.de/10009582526
Saved in:
34
Product lifecycle management in pharmaceuticals
Prajapati, Vandana
;
Dureja, Harish
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 150-158
Persistent link: https://www.econbiz.de/10009582547
Saved in:
35
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
Saved in:
36
Relationship quality in the pharmaceutical industry : an empirical analysis
Clark, Melissa
;
Vorhies, Douglas
;
Bentley, John
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10009235930
Saved in:
37
Beyond KOL management : communities of practice as a new perspective on pharmaceutical market penetration
Kroes, Mark
;
Chmielarz, Piotr
;
Chandler, Lisa Lucarelli
; …
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10009235942
Saved in:
38
The effect of placement and modality on the recall of information from pharmaceutical web sites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 99-114
Persistent link: https://www.econbiz.de/10003979194
Saved in:
39
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
40
Estimating the value of internet marketing in the US pharmaceutical industry
Jambulingam, Thanigavelan
;
Sharma, Rajneesh
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 332-343
Persistent link: https://www.econbiz.de/10008749291
Saved in:
41
The challenge of Google Sidewiki for pharmaceutical marketers
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10008749292
Saved in:
42
Antecedents, environmental moderators and consequences of market orientation: a study of pharmaceutical firms in Ghana
Mahmoud, Mohammed A.
;
Kastner, Adelaide
;
Yeboah, Joseph
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
3
,
pp. 231-244
Persistent link: https://www.econbiz.de/10003993455
Saved in:
43
Professional emotions and persuasion : tapping non-rational drivers in health-care market research
Kelly, Donna
;
Rupert, Edwin
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10003843598
Saved in:
44
An exploratory study of the make-or-buy decisions in pharmaceutical sales
Rogers, Beth
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10003843599
Saved in:
45
Urban senior citizens' versus rural consumers' views of DTC advertising : a preliminary investigation
Spake, Deborah F.
;
Joseph, Mathew
;
Finney, R. Zachary
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003843601
Saved in:
46
A new paradigm for developing bio/pharmaceutical positioning strategy
Rao, Sanjay K.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10003843602
Saved in:
47
Beyond content analysis : assessing fair balance in DTC pharmaceutical advertising
Davis, Joel J.
;
Meader, Aimee
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003843607
Saved in:
48
Ethical corporate social responsibility (CSR) and the pharmaceutical industry : a happy couple?
Nussbaum, Alexander K.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10003843608
Saved in:
49
Myth, reality and requirements in pharmaceutical key account management
Smith, Brian D.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
2
,
pp. 89-95
Persistent link: https://www.econbiz.de/10003884401
Saved in:
50
Pharmaceutical product differentiation : a strategy for strengthening product pipeline and life cycle management
Dubey, Rajesh
;
Dubey, Jayashree
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
2
,
pp. 104-118
Persistent link: https://www.econbiz.de/10003884405
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