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~isPartOf:"International journal of sports marketing & sponsorship"
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International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
218
Sport management review
212
European Sport management quarterly : ESMQ
209
International journal of sport management and marketing : IJSMM
139
Sport marketing quarterly : preferred journal of the Sport Marketing Association
76
Journal of sports economics
75
International journal of sport finance
53
Applied economics
38
European journal of operational research : EJOR
36
Social Science & Medicine
36
Discussion paper series / IZA
34
Journal of business research : JBR
32
Sport, Business and Management : an international journal ; SBM
27
Tourism management : research, policies, practice
26
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
25
Working paper / National Bureau of Economic Research, Inc.
24
NBER working paper series
23
SpringerLink / Bücher
23
Tourism economics : the business and finance of tourism and recreation
20
The business of sport management
19
IZA Discussion Paper
18
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
NBER Working Paper
17
Tourism management perspectives : TMP
17
IZA Discussion Papers
15
Interfaces : the INFORMS journal on the practice of operations research
14
Managing sport business : an introduction
14
Mathematica Policy Research Reports
14
Leisure studies : the journal of the Leisure Studies Association
13
Faculty research series / Holy Cross, Economics and Accounting
12
International journal of forecasting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Routledge research in sport business and management
12
Southern economic journal
12
Springer eBook Collection
12
The economics of sport, health and happiness : the promotion of well-being through sporting activities
12
The journal of gambling business and economics
12
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ECONIS (ZBW)
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
3
How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien
;
Kuo, Che-Chun
;
Chang, Wen Hsin
;
Wu, Chia-Huei
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
Saved in:
4
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
5
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
6
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
7
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior
Centracchio, Brett
;
Popp, Nels
;
Jensen, Jonathan A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 871-890
Persistent link: https://www.econbiz.de/10014430851
Saved in:
8
Sports fashion and sustainability : a perfect match?
Kopplin, Cristopher Siegfried
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 891-912
Persistent link: https://www.econbiz.de/10014430854
Saved in:
9
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
10
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
11
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
Saved in:
12
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
13
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
14
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
Saved in:
15
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
16
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
17
Diversity matters : highlighting the differences in sport consumption motives of marginalized college students
Fridley, Alison
;
Anderson, Austin
;
Stokowski, Sarah
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014331516
Saved in:
18
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
19
The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement
Jang, Wonseok
;
Kim, Young Jun
;
Chang, Kyungro
;
Kim, Taehee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10012797838
Saved in:
20
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
21
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
22
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
23
No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
Saved in:
24
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
25
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
26
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
27
Pro softball fan segments : a two-step cluster analysis
Mumcu, Ceyda
;
Lough, Nancy
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 485-504
Persistent link: https://www.econbiz.de/10013370335
Saved in:
28
Exploring the effects of the COVID-19 pandemic on sport tourism
Mirehie, Mona
;
Cho, Inje
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 527-546
Persistent link: https://www.econbiz.de/10013370339
Saved in:
29
The positive and negative impacts of social and personal self-categorizations on sport fans' experience
Alon, Anat Toder
;
Shuv-Ami, Avichai
;
Bareket-Bojmel, Liad
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 572-593
Persistent link: https://www.econbiz.de/10013370343
Saved in:
30
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
31
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective
Song, Huimin
;
Zeng, Ting-ting
;
Yim, Brian H.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 727-747
Persistent link: https://www.econbiz.de/10013370474
Saved in:
32
An acceptance model for sports technologies : the effects of sports motivation, sports type and context-aware characteristics
Oc, Yusuf
;
Toker, Aysegul
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 785-803
Persistent link: https://www.econbiz.de/10013370493
Saved in:
33
Rethinking dual careers : success factors for career transition of professional football players and the role of sport entrepreneurship
Ramos, Ana Sofia
;
Hammerschmidt, Jonas
;
Ribeiro, …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 881-900
Persistent link: https://www.econbiz.de/10013370511
Saved in:
34
Sports event portfolios : an innovative tool and a new management paradigm
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 920-933
Persistent link: https://www.econbiz.de/10013370517
Saved in:
35
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
36
Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015
Jin, Chang-Hyun
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 363-379
Persistent link: https://www.econbiz.de/10011821780
Saved in:
37
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
38
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
Saved in:
39
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
40
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
41
Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun
;
Zhang, Yinghui
;
Cottingham, Michael
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
Saved in:
42
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
43
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports
Baker, Thomas Alexander
;
Liu, Xindan
;
Brison, Natasha T.
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 95-105
Persistent link: https://www.econbiz.de/10011695290
Saved in:
44
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
45
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
46
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
47
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
48
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Saved in:
49
Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei
;
Havard, Cody T.
;
Irwin, Richard L.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
Saved in:
50
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
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