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Place marketing
7
Standortmarketing
7
Brand management
5
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3
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2
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2
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1
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City marketing
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Erkenntnistheorie
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Stevens, Vidar
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Brorström, Sara
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Leicht, Thomas
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Lucarelli, Andrea
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Skinner, Heather
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Walmsley, Ben
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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The marketing review
Journal of business research : JBR
17
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
13
Tourism management : research, policies, practice
10
European Spatial Research and Policy
8
The journal of product & brand management
8
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
MPRA Paper
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Revue d'économie régionale & urbaine : RERU
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
53rd Congress of the European Regional Science Association: "Regional Integration: Europe, the Mediterranean and the World Economy", 27-31 August 2013, Palermo, Italy
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
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ECONIS (ZBW)
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1
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
2
A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
Saved in:
3
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
4
Special issue : 2nd International Colloquium on Place Marketing and Nation Branding
International Colloquium on Place Marketing and Nation …
-
2013
Persistent link: https://www.econbiz.de/10010237418
Saved in:
5
Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea
;
Brorström, Sara
- In:
The marketing review
13
(
2013
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
Saved in:
6
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
7
National theatre of Scotland and its sense of place
Walmsley, Ben
- In:
The marketing review
10
(
2010
)
2
,
pp. 109-117
Persistent link: https://www.econbiz.de/10003980717
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