Purpose This paper aims to investigate the concept of VUCA (volatility, uncertainty, complexity and ambiguity) in the field of cross-cultural management. Design/methodology/approach The related literature has been analysed from various paradigmatic lenses. Findings As the VUCA world concept...

Motivation In policy‐relevant and applied research in international development, the evidence‐based turn has led to increasing donor demand for evidence that is neutral, objective, and value‐free. Rather than this positivist understanding, the article argues for reflexivity and...