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International journal of technology marketing : IJTMkt
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Journal of retailing and consumer services
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
2
Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Watson, Richard T.
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
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