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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Journal of global fashion marketing : JGfM
22
Luxury marketing : a challenge for theory and practice
22
International marketing review
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Asia Pacific journal of marketing and logistics
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Journal of travel and tourism marketing
14
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of consumer studies
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Springer eBook Collection / Business and Management
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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1
"Exklusivität ist der zentrale Faktor" : CEO-Gespräch
Flewitt, Mike
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
1
,
pp. 76-81
Persistent link: https://www.econbiz.de/10012152146
Saved in:
2
Zwischen Luxus- und Massenmarkt
Storn, Arne
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
9
,
pp. 90-97
Persistent link: https://www.econbiz.de/10012052592
Saved in:
3
Erfolgreich mit Luxusmarken
Pinault, François-Henri
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
7
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010367445
Saved in:
4
Die Unabhängigen
Bertelli, Patrizio
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 82-87
Persistent link: https://www.econbiz.de/10009619126
Saved in:
5
Wie viel verträgt eine Premiummarke?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
3
,
pp. 92-96
Persistent link: https://www.econbiz.de/10008840971
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