//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Luxury goods
379
Luxusgüter
379
Consumer behaviour
117
Konsumentenverhalten
117
Brand management
88
Markenführung
88
Fashion
57
Mode
56
Brand
52
Markenartikel
52
Brand image
27
Markenimage
27
Marketing management
26
Marketingmanagement
26
China
23
Social Web
21
Social web
21
Internet marketing
20
Online-Marketing
20
Beziehungsmarketing
18
Deutschland
18
Germany
18
Relationship marketing
18
Welt
18
World
18
Bekleidungsindustrie
16
Clothing industry
16
Sustainability
16
Product counterfeiting
13
Produktpiraterie
13
Digitalisierung
12
Digitization
12
Nachhaltigkeit
12
Online retailing
12
Online-Handel
12
France
11
Frankreich
11
Hotel industry
11
Hotellerie
11
India
11
more ...
less ...
Online availability
All
Undetermined
184
Free
4
Type of publication
All
Article
379
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
1,535
Aufsatz in Zeitschrift
1,535
Book section
379
Graue Literatur
83
Non-commercial literature
83
Arbeitspapier
65
Working Paper
65
Hochschulschrift
62
Collection of articles of several authors
58
Sammelwerk
58
Aufsatzsammlung
48
Thesis
37
Case study
32
Fallstudie
32
Conference paper
15
Konferenzbeitrag
15
Interview
11
Konferenzschrift
9
Guidebook
6
Handbook
6
Handbuch
6
Ratgeber
6
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Conference proceedings
3
Fallstudiensammlung
3
Market information
3
Marktinformation
3
Sammlung
3
Bibliografie
2
Bildband
2
Mehrbändiges Werk
2
Multi-volume publication
2
Reprint
2
Rezension
2
Statistik
2
Amtsdruckschrift
1
Ausstellungskatalog
1
more ...
less ...
Language
All
English
320
German
58
French
1
Author
All
Wiedmann, Klaus-Peter
11
Hennigs, Nadine
9
Mosca, Fabrizio
6
Pietzcker, Dominik
6
Amatulli, Cesare
5
Brun, Alessandro
5
Meurer, Jörg
5
Thaichon, Park
5
Atwal, Glyn
4
Kapferer, Jean-Noël
4
Klarmann, Christiane
4
Ozuem, Wilson
4
Vaih-Baur, Christina
4
Cedrola, Elena
3
Chiaudano, Valentina
3
Donzé, Pierre-Yves
3
Duma, Fabio
3
Fujioka, Rika
3
Giacosa, Elisa
3
Gistri, Giacomo
3
Grewe, Bernd-Stefan
3
Henninger, Claudia E.
3
Hofmeester, Karin
3
König, Verena
3
Moore, Christopher M.
3
Pini, Fabrizio Maria
3
Pouillard, Véronique
3
Ranfagni, Silvia
3
Roberts, Joanne
3
Rovai, Serena
3
Sestino, Andrea
3
Aiello, Gaetano
2
Asmat Nizam Abdul Talib
2
Batat, Wided
2
Berry, Christopher J.
2
Bertoldi, Bernardo
2
Blazquez Cano, Marta
2
Bonin, Hubert
2
Bryson, Douglas
2
Canguende-Valentim, Cláudio Félix
2
more ...
less ...
Published in...
All
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
more ...
less ...
Source
All
ECONIS (ZBW)
379
Showing
1
-
50
of
379
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Made in France and Made in Paris : luxury branding in the longue durée
Pouillard, Véronique
;
Millet, Audrey
- In:
National brands and global markets : an historical …
,
(pp. 118-135)
.
2023
Persistent link: https://www.econbiz.de/10014433550
Saved in:
2
AI (vs. human) recommendation on luxury services
Gonçalves, Ana Rita
;
Pinto, Diego Costa
;
Shuqair, Saleh
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 121-131)
.
2024
Persistent link: https://www.econbiz.de/10014501115
Saved in:
3
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
4
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
5
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
6
The luxury stores of the future : the impact of technology on the relationship between consumers and the brand's staff
Diogo, Leonor
- In:
Perspectives on workplace communication and well-being …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014309106
Saved in:
7
Ethnic profiling of luxury goods consumers in Southeast Asia : new insights in the international entrepreneurship approach
Ferdinandi, Massimo
;
Presutti, Manuela
- In:
A research agenda for international entrepreneurship
,
(pp. 261-288)
.
2023
Persistent link: https://www.econbiz.de/10014477774
Saved in:
8
"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
Saved in:
9
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali
;
Quach, Sara
;
Perera, …
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 1-14)
.
2023
Persistent link: https://www.econbiz.de/10014484404
Saved in:
10
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
11
Luxury brands and pro-environmental behaviour through commitment : the (un)awareness perspective
Lisichkova, Nadezhda
;
Lindh, Cecilia Thilenius
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 53-69)
.
2023
Persistent link: https://www.econbiz.de/10014484453
Saved in:
12
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
13
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
Saved in:
14
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
Saved in:
15
Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours
Poon, Stephen T. F.
- In:
Origin and branding in international market entry processes
,
(pp. 51-68)
.
2023
Persistent link: https://www.econbiz.de/10014436762
Saved in:
16
Determining consumer purchase intention toward counterfeit luxury goods based on the perceived risk theory
Canguende-Valentim, Cláudio Félix
- In:
Handbook of research on new challenges and global …
,
(pp. 316-339)
.
2022
Persistent link: https://www.econbiz.de/10013171824
Saved in:
17
The meeting place on social media for the luxury fashion industry to support and strategically communicate SDGs
Rangel-Perez, Celia
;
López, Belén
- In:
Handbook of research on global networking post COVID-19
,
(pp. 434-455)
.
2022
Persistent link: https://www.econbiz.de/10014228391
Saved in:
18
How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?
Mosca, Fabrizio
;
Chiaudano, Valentina
- In:
The rise of positive luxury : transformative research …
,
(pp. 39-57)
.
2022
Persistent link: https://www.econbiz.de/10014232534
Saved in:
19
Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation : the case of Giuditta Brozzetti's textile workshop
Ranfagni, Silvia
- In:
The rise of positive luxury : transformative research …
,
(pp. 61-78)
.
2022
Persistent link: https://www.econbiz.de/10014232707
Saved in:
20
Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de
;
Hudders, Liselot
- In:
The rise of positive luxury : transformative research …
,
(pp. 79-101)
.
2022
Persistent link: https://www.econbiz.de/10014232755
Saved in:
21
Consumers' emotional reactions to responsible luxury : implications for consumer well-being and luxury businesses' social impact
Espinoza Petersen, Francine
;
Perez, Dikla
- In:
The rise of positive luxury : transformative research …
,
(pp. 102-116)
.
2022
Persistent link: https://www.econbiz.de/10014232760
Saved in:
22
Sustainable luxury tourism and food waste management : as case study of all-inclusive luxury resorts
Gannon, Martin
;
Taheri, Babak
;
Okumus, Bendegul
; …
- In:
The rise of positive luxury : transformative research …
,
(pp. 117-136)
.
2022
Persistent link: https://www.econbiz.de/10014232763
Saved in:
23
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
24
Luxury from a developing country perspective and consumer well-being : a new agenda for academia and businesses
Paul, Pallab
;
Yao, Alex
- In:
The rise of positive luxury : transformative research …
,
(pp. 173-191)
.
2022
Persistent link: https://www.econbiz.de/10014232816
Saved in:
25
Luxury food experiences : a proposition of a conceptual framework for food innovation and well-being
Talukdar, Nabanita
- In:
The rise of positive luxury : transformative research …
,
(pp. 192-213)
.
2022
Persistent link: https://www.econbiz.de/10014232817
Saved in:
26
Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector
Duma, Fabio
;
Khalifa, Dina
;
Schäfer, Jule
- In:
The rise of positive luxury : transformative research …
,
(pp. 214-234)
.
2022
Persistent link: https://www.econbiz.de/10014232822
Saved in:
27
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
28
Sustainable eco-luxury in the Scandinavian context
Niinimäki, Kirsi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 35-57)
.
2022
Persistent link: https://www.econbiz.de/10013362541
Saved in:
29
Sustainable luxury : a framework for meaning through value congruence
Volcon, Stephanie Y.
;
Makkar, Marian
;
Martin, Diane M.
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 59-79)
.
2022
Persistent link: https://www.econbiz.de/10013362547
Saved in:
30
Sustainability, Saudi Arabia and luxury fashion context : an oxymoron or a new way?
Alosaimi, Sarah Ibrahim
- In:
Sustainable Luxury : An International Perspective
,
(pp. 81-99)
.
2022
Persistent link: https://www.econbiz.de/10013362550
Saved in:
31
Towards circular luxury entrepreneurship : a Saudi female entrepreneur perspective
Alblowi, Rana
;
Henninger, Claudia E.
;
Parker-Strak, Rachel
- In:
Sustainable Luxury : An International Perspective
,
(pp. 101-127)
.
2022
Persistent link: https://www.econbiz.de/10013362555
Saved in:
32
Sustainable supply chain process of the luxury Kente textile : introducing heritage into the sustainability framework
Nunoo, Sharon
- In:
Sustainable Luxury : An International Perspective
,
(pp. 129-151)
.
2022
Persistent link: https://www.econbiz.de/10013362556
Saved in:
33
Sustainability claims in the luxury beauty industry : an exploratory study of consumers' perceptions and behaviour
Alevizou, Panayiota
- In:
Sustainable Luxury : An International Perspective
,
(pp. 173-196)
.
2022
Persistent link: https://www.econbiz.de/10013362628
Saved in:
34
"Take a stand" : the importance of social sustainability and its effect on Generation Z consumption of luxury fashion brands
McCormick, Helen
;
Ram, Pratibha
- In:
Sustainable Luxury : An International Perspective
,
(pp. 219-239)
.
2022
Persistent link: https://www.econbiz.de/10013362668
Saved in:
35
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
36
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
37
What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
38
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
39
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
40
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
41
The history of ideas on luxury in the early modern period
Berry, Christopher J.
- In:
The Oxford handbook of luxury business
,
(pp. 21-39)
.
2022
Persistent link: https://www.econbiz.de/10013273923
Saved in:
42
Critical theory and the singular instant of luxury : on contemporary conceptions of luxury customer experience
Armitage, John
- In:
The Oxford handbook of luxury business
,
(pp. 41-58)
.
2022
Persistent link: https://www.econbiz.de/10013273924
Saved in:
43
Luxury, banking, and finance
Bonin, Hubert
- In:
The Oxford handbook of luxury business
,
(pp. 79-105)
.
2022
Persistent link: https://www.econbiz.de/10013273926
Saved in:
44
Luxury and the entrepreneur : a story of Meissen Porcelain, harlequins, and creative destruction
Holt, Robin
- In:
The Oxford handbook of luxury business
,
(pp. 107-124)
.
2022
Persistent link: https://www.econbiz.de/10013273927
Saved in:
45
Luxury supply chain management
Brun, Alessandro
;
Karaosman, Hakan
- In:
The Oxford handbook of luxury business
,
(pp. 127-149)
.
2022
Persistent link: https://www.econbiz.de/10013273928
Saved in:
46
Luxury, craft, creativity, and innovation
Roberts, Joanne
- In:
The Oxford handbook of luxury business
,
(pp. 151-172)
.
2022
Persistent link: https://www.econbiz.de/10013273930
Saved in:
47
Licensing and the mass production of luxury goods
Okawa, Tomoko
- In:
The Oxford handbook of luxury business
,
(pp. 173-193)
.
2022
Persistent link: https://www.econbiz.de/10013273931
Saved in:
48
Systemic luxury strategy
Hoffmann, Jonas
- In:
The Oxford handbook of luxury business
,
(pp. 195-216)
.
2022
Persistent link: https://www.econbiz.de/10013273934
Saved in:
49
Luxury branding
Berghaus, Benjamin
- In:
The Oxford handbook of luxury business
,
(pp. 219-247)
.
2022
Persistent link: https://www.econbiz.de/10013273935
Saved in:
50
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->