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Huynh Thi Xuan Mai
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Consumer participation in self-production : the role of control mechanisms, convenience orientation, and moral obligation
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 209-223
Persistent link: https://www.econbiz.de/10011489613
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