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isPartOf:"Journal of the Academy of Marketing Science"
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Low-cost strategy
3
Niedrigpreisstrategie
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Delight
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Empirische Methode
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Garantie
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Impact assessment
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Intertemporal choice
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Kundenbindungsprogramm
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Low-price guarantees
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Loyalty program
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Marketing theory
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Marketingtheorie
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Signal default
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Biswas, Abhijit
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Dutta, Sujay
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Grewal, Dhruv
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Guha, Abhijit
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Roehm, Harper A.
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Roehm, Michelle L.
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Journal of the Academy of Marketing Science
Journal of air transport management
144
Transportation research / E : an international journal
22
Tourism management : research, policies, practice
17
Journal of retailing and consumer services
15
Journal of business research : JBR
14
Journal of retailing
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Journal of marketing
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Tourism economics : the business and finance of tourism and recreation
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Journal of revenue and pricing management
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Handbook of low cost airlines : strategies, business processes and market environment
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of travel and tourism marketing
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Marketing letters : a journal of research in marketing
6
Quantitative marketing and economics : QME
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Review of industrial organization : RIO
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The international journal of human resource management
6
International journal of industrial organization
5
Psychology & marketing
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European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Research in transportation economics
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Retail supply chain management : quantitative models and empirical studies
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Strategic management in the aviation industry
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ZEW discussion papers
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Advances in airline economics : competition policy and antitrust
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Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European journal of marketing : EJM
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of hospitality management
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International journal of revenue management : IJRM
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Journal of business strategy
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Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
2
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
Saved in:
3
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
Saved in:
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