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Journal of marketing
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
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Journal of advertising research
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Journal of marketing communications
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Post-Print / HAL
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The journal of brand management : an international journal
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Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Psychology & marketing
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The journal of product & brand management
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The marketing review
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Tourism and hospitality planning & development
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Beiträge zur Analyse und Entwicklung der Medien
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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Europäische Hochschulschriften / 2
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Journal of Indian business research
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Nürtinger Hochschulschriften : Schriftenreihe der Fachhochschule Nürtingen
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Breaking new ground in theory and practice
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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2
The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
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