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Advertising in new formats and media : current research and implications for marketers
5
Engaging consumers through branded entertainment and convergent media
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Wert und Werte der Marketing-Kommunikation
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advancing insights on brand management
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business environment in India : some aspects
1
Business of bollywood : the changing dimensions
1
Challenges in an age of dis-engagement
1
Digital transformation, strategic resilience, cyber security and risk management
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Euromoney encyclopedia of debt finance
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handbook on cross-cultural marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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Kommunikationspolitik im 21. Jahrhundert
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Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing in the new global order : challenges and opportunities
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
1
Ökonomie, Qualität und Management von Unterhaltungsmedien
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Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep
;
Jain, Amit
;
Bhatnagar, Deepali
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 153-167)
.
2023
Persistent link: https://www.econbiz.de/10014428835
Saved in:
2
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
3
Product placement as an effective tool for the brand positioning
Górska,Warsewicz, Hanna
;
Kulykovets, Olena
- In:
Advancing insights on brand management
,
(pp. 21-45)
.
2017
Persistent link: https://www.econbiz.de/10011855019
Saved in:
4
360° video as an opportunity for the inclusion of product placement
Pavlic̆, Jani
;
Tomaz̆ic̆, Tina
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 188-214)
.
2020
Persistent link: https://www.econbiz.de/10012234782
Saved in:
5
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
6
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
Saved in:
7
The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E.
- In:
Digital advertising : theory and research
,
(pp. 431-434)
.
2017
Persistent link: https://www.econbiz.de/10011646131
Saved in:
8
Advertising in video games : an overview and future research considerations
Limperos, Anthony M.
- In:
Digital advertising : theory and research
,
(pp. 435-438)
.
2017
Persistent link: https://www.econbiz.de/10011646132
Saved in:
9
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
10
Verschwimmende Grenzen : Abgrenzung zwischen Journalismus, Public Relations, Werbung und Marketing
Gonser, Nicole
;
Rußmann, Uta
- In:
Verschwimmende Grenzen zwischen Journalismus, Public …
,
(pp. 3-11)
.
2017
Persistent link: https://www.econbiz.de/10011593871
Saved in:
11
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
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12
Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
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13
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
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14
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
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15
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
16
Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
Saved in:
17
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
18
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
19
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
20
Marken auf dem Smartphone : wie Marken-Apps junge Zielgruppen begeistern können
Hegny, Sina
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 397-419)
.
2014
Persistent link: https://www.econbiz.de/10010424242
Saved in:
21
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
22
Product placement : a new definition, classificatory framework and agenda for future research
Chin, Shinyi
;
Wilson, Bradley
;
Russo, Angelina
- In:
The changing roles of advertising : [extended versions …
,
(pp. 73-85)
.
2013
Persistent link: https://www.econbiz.de/10009773053
Saved in:
23
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
24
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
Saved in:
25
Der Wert von attraktiven Mediencharakteren für die Werbekommunikation : Modellierung des Einflusses von parasozialen Interaktionen auf Werbeeffekte von Brand Placements
Schramm, Holger
;
Knoll, Johannes
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 262-280)
.
2013
Persistent link: https://www.econbiz.de/10009742538
Saved in:
26
Der Wert programmintegrierter Werbung : zur Wahrnehmung und Akzeptanz von Product Placement in Filmen
Schramm, Holger
;
Schmid-Petri, Hannah
;
Lorkowski, Matthias
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 191-210)
.
2013
Persistent link: https://www.econbiz.de/10009742542
Saved in:
27
Computerspiele als Werbeträger : Chancen, Risiken und Management von In-Game Advertising
Ziegele, Marc
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 277-296)
.
2012
Persistent link: https://www.econbiz.de/10009490628
Saved in:
28
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
29
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
30
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
31
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
32
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
Saved in:
33
The effect of video game placements on brand attitude
Kuhn, Kerri-Ann L.
;
Pope, Nigel K. Ll.
-
2011
Persistent link: https://www.econbiz.de/10010191075
Saved in:
34
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
35
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
36
Product Placement : das Beispiel Sex and the City: The Movie
Frank, Bianca
;
Rennhak, Carsten
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 49-84)
.
2010
Persistent link: https://www.econbiz.de/10008780533
Saved in:
37
Product Placement als Finanzierungsstrategie
Diesbach, Martin
- In:
Strategisches Management für Film- und …
,
(pp. 139-158)
.
2009
Persistent link: https://www.econbiz.de/10003811383
Saved in:
38
Branding through Bollywood : a new way of brand positioning
Agrawal, Noopur
- In:
Business of bollywood : the changing dimensions
,
(pp. 114-120)
.
2009
Persistent link: https://www.econbiz.de/10003813895
Saved in:
39
Die Relevanz fiktionaler Medienwelten für das Marketing
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 97-129)
.
2009
Persistent link: https://www.econbiz.de/10003771282
Saved in:
40
Wirkungen von Product Placement
Zipfel, Astrid
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 151-174)
.
2009
Persistent link: https://www.econbiz.de/10003771358
Saved in:
41
Brand placement in films as a marketing exercise
Narang, Tanu
- In:
Business environment in India : some aspects
,
(pp. 239-250)
.
2009
Persistent link: https://www.econbiz.de/10003881924
Saved in:
42
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L.
- In:
The advertising and consumer culture reader
,
(pp. 59-75)
.
2009
Persistent link: https://www.econbiz.de/10003848355
Saved in:
43
Fernsehen erobern : TV-PR
Heer, Carsten
;
Vogt, Tine
- In:
Praxishandbuch Public Relations : mehr Erfolg für …
,
(pp. 217-232)
.
2008
Persistent link: https://www.econbiz.de/10003687173
Saved in:
44
The MiSPOT system : personalized publicity and marketing over interactive digital TV
López-Nores, Martin
;
Pazos-Arias, José Juan
; …
- In:
E-business and telecommunications : 4th international …
,
(pp. 315-327)
.
2008
Persistent link: https://www.econbiz.de/10003804255
Saved in:
45
Markenkommunikation im Wandel : neue Wege im Product Placement
Berndt, Ralph
;
Uebelhart, Muriel
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 205-217)
.
2008
Persistent link: https://www.econbiz.de/10003694005
Saved in:
46
Product Placement
Hermanns, Arnold
;
Lemân, Fritjof
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 177-194)
.
2009
Persistent link: https://www.econbiz.de/10003766045
Saved in:
47
Die Kausalitäten von Brand Placements als Werbewirkungsmodell
Bauer, Hans H.
;
Bryant, Melchior D.
;
Neumann, Marcus M.
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 275-284)
.
2008
Persistent link: https://www.econbiz.de/10003588616
Saved in:
48
What's that brand? : spreading brand awareness through Movie Brand Placement in Hindi cinema
Vyas, Richa Sharma
;
Kumar, Naganand
- In:
Marketing in the new global order : challenges and …
,
(pp. 225-239)
.
2007
Persistent link: https://www.econbiz.de/10003736454
Saved in:
49
Product Placement im digitalen Zeitalter
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Management-Konzepte für kleine und mittlere …
,
(pp. 221-230)
.
2006
Persistent link: https://www.econbiz.de/10003300307
Saved in:
50
US private placements
Thilmany, Michael
- In:
Euromoney encyclopedia of debt finance
,
(pp. 38-53)
.
2006
Persistent link: https://www.econbiz.de/10003567450
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