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~person:"Kumar, Minu"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Product design
7
Produktgestaltung
7
Consumer behaviour
4
Aesthetics
2
Emotion
2
Ästhetik
2
Automotive industry
1
Beziehungsmarketing
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Consumer
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Design acumen
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Grounded Theory
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Home video product
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Kfz-Industrie
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Kognition
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Konsumgüter
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Markenartikel
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Kumar, Minu
Herrmann, Andreas
9
Orth, Ulrich R.
7
Chhajed, Dilip
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Dahl, Darren W.
5
Landwehr, Jan Rüdiger
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Moreau, C. Page
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Wiedmann, Klaus-Peter
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Dellaert, Benedict G. C.
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Deng, Xiaoyan
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Hagtvedt, Henrik
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Heitmann, Mark
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Schreier, Martin
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Spence, Charles
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Zhang, Dan
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Bettels, Jannick
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Chen, Haipeng
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Chitturi, Ravindra
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Gilal, Faheem Gul
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Gilal, Rukhsana Gul
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Guo, Liang
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Herd, Kelly B.
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Jiang, Zhenhui
3
Krishna, Aradhna
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Kumar, Deepak S.
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Landwehr, Jan R.
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Mishra, Abhishek
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Mugge, Ruth
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Patrick, Vanessa M.
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Purani, Keyoor
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Schifferstein, Hendrik N. J.
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Schnurr, Benedikt
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Townsend, Claudia
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Wentzel, Daniel
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Zhang, Juanjuan
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Ackermann, Claire-Lise
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Aghdaie, Fathollah Amiri
2
Akarte, Milind M.
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Anderson, Simon P.
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Arnold, Christian
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Enhancing knowledge development in marketing ; Vol. 21
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
4
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1
Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
2
Aesthetic principles in product design and cognitive appraisals : predicting emotional responses to beauty
Kumar, Minu
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011593201
Saved in:
3
Consumer value product design and its measure
Kumar, Minu
;
Noble, Charles H.
-
2011
Persistent link: https://www.econbiz.de/10010191068
Saved in:
4
Aesthetic principles and cognitive emotion appraisals : how much of the beauty lies in the eye of the beholder?
Kumar, Minu
;
Garg, Nitika
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 485-494
Persistent link: https://www.econbiz.de/10008728807
Saved in:
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