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~subject:"Product management"
~person:"Grubbs, Judith Evans"
~person:"Chattopadhyay, Amitava"
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Product management
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2
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2
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Grubbs, Judith Evans
Chattopadhyay, Amitava
Albers, Sönke
4
Blonigen, Bruce A.
4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
2
Challenging the big brands : how new brands win market share with innovative design
Evans, Judith
;
Grubbs, Judith Evans
;
Cullen, Cheryl Dangel
-
2003
Persistent link: https://www.econbiz.de/10001698497
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