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~subject:"Marketing management"
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Search: subject_exact:"Product information"
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Marketing management
Product information
609
Produktinformation
600
Consumer behaviour
394
Konsumentenverhalten
393
Online retailing
101
Online-Handel
101
Product labelling
82
Viral marketing
82
Virales Marketing
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Warenkennzeichnung
82
Internet marketing
72
Online-Marketing
72
Lebensmittel
69
Food
68
USA
67
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Information behaviour
62
Informationsverhalten
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Product quality
49
Produktqualität
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Eating habit
47
Ernährungsverhalten
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E-commerce
38
Electronic Commerce
38
Theorie
37
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37
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36
Nutrition
36
Social Web
36
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Experiment
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Brand image
31
Markenimage
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Advertising effects
29
Kaufentscheidung
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29
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Adjei, Mavis T.
1
Atkin, Thomas
1
Banerjee, Saikat
1
Banerjee, Syagnik
1
Carl, Walter J.
1
Ching, Andrew
1
Dash, Sampada Kumar
1
Ding, Yucheng
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Granados, Nelson
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Guo, Liang
1
Gupta, Alok
1
Hernandez, Monica D.
1
Iraldo, Fabio
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Ishihara, Masakazu
1
Jae, Haeran
1
Johnson, Ray
1
Kauffman, Robert J.
1
Manickam, Sakkthivel A.
1
McDowell, Danielle
1
Minor, Michael
1
Noble, Charles H.
1
Noble, Stephanie M.
1
Poddar, Amit
1
Schlosser, Ann E.
1
Shavitt, Sharon
1
Sriraman, Bharath
1
Tsai, Shu-Pei
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Economics and policy of energy and the environment
1
Information systems research : ISR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Qualitative market research : an international journal
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1
Advance selling programs : when to introduce and what to inform consumers
Ding, Yucheng
;
Zhang, Tianle
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
3
,
pp. 779-790
Persistent link: https://www.econbiz.de/10013166320
Saved in:
2
Green marketing : how can a product's environmental footprint be effectively communicated to consumers?, a case study with Carlsberg beer
Iraldo, Fabio
- In:
Economics and policy of energy and the environment
60
(
2018
)
2
,
pp. 167-186
Persistent link: https://www.econbiz.de/10012649699
Saved in:
3
Modeling the impact of marketing information on consumer buying behavior in a matured marketing environment : an exploratory study of the Middle East consumers
Manickam, Sakkthivel A.
;
Sriraman, Bharath
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009738251
Saved in:
4
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
5
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
6
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
7
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
Saved in:
8
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
9
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
10
Appellation as an indicator of quality
Atkin, Thomas
;
Johnson, Ray
- In:
International journal of wine business research : IJWBR
22
(
2010
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10003977116
Saved in:
11
Information transparency in business-to-consumer markets : concepts, framework, and research agenda
Granados, Nelson
;
Gupta, Alok
;
Kauffman, Robert J.
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10003995704
Saved in:
12
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
13
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
14
The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
Saved in:
15
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
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