//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Chernatony, Leslie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
5
Produktmanagement
5
Brand
2
Brand management
2
Markenführung
2
Brand image
1
Brand name products
1
Consumer behaviour
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Konsumentenverhalten
1
Markenimage
1
Market power
1
Marketing
1
Marktmacht
1
Product management
1
Service industry
1
Services marketing
1
Trademarks
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Bibliographie
1
Language
All
English
6
Author
All
De Chernatony, Leslie
Herrmann, Andreas
27
Pepels, Werner
25
Huber, Frank
19
Melitz, Marc J.
15
Bernard, Andrew B.
14
Harkonen, Janne
14
Haapasalo, Harri
13
Albers, Sönke
12
Mayer, Thierry
12
Aumayr, Klaus J.
11
Gaubinger, Kurt
11
Kairies, Peter
11
Wildemann, Horst
9
Crawford, C. Merle
8
Kapferer, Jean-Noël
8
Ottaviano, Gianmarco I. P.
8
Schott, Peter K.
8
Tolonen, Arto
8
Werani, Thomas
8
Bruhn, Manfred
7
Cooper, Robert G.
7
Gierl, Heribert
7
Haines, Steven
7
Hofbauer, Günter
7
Homburg, Christian
7
Kahn, Kenneth B.
7
Keller, Kevin Lane
7
Lippmann, Herbert
7
Rabl, Michael
7
Rubik, Frieder
7
Di Benedetto, C. Anthony
6
Herstatt, Cornelius
6
Immonen, Anselmi
6
Kumar, Vineet
6
Matys, Erwin
6
Okubo, Toshihiro
6
Redding, Stephen
6
Bauer, Hans H.
5
Baumgarten, Antje
5
more ...
less ...
Published in...
All
CIM professional
1
Source
All
USB Cologne (EcoSocSci)
4
ECONIS (ZBW)
2
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
;
Wallace, Elaine
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10008689808
Saved in:
2
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10004863321
Saved in:
3
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
4
Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004492379
Saved in:
5
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
6
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004363120
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->