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Product management
8
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3
Portfolio selection
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Silva, Sergio Luis da
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Journal of business research : JBR
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
International journal of product development : IJPD
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
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ECONIS (ZBW)
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Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle
;
Woodside, Arch G.
;
Marshall, Roger
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
Saved in:
2
Product portfolio management and performance : evidence from a survey of innovative Brazilian companies
Jugend, Daniel
;
Silva, Sergio Luis da
;
Salgado, Manoel …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5095-5100
Persistent link: https://www.econbiz.de/10011589157
Saved in:
3
New product portfolio performance in family firms
Kraiczy, Nils D.
;
Hack, Andreas
;
Kellermanns, Franz W.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1065-1073
Persistent link: https://www.econbiz.de/10010364527
Saved in:
4
Value creation by "muddling" in the B2B sector
Hultén, Peter
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 781-787
Persistent link: https://www.econbiz.de/10009552502
Saved in:
5
Organizational memory influences new product success
Chang, Dae Ryun
;
Cho, Hang
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003595216
Saved in:
6
Do early adopters upgrade early? : role of post-adoption behavior in the purchase of next-generation products
Huh, Young Eun
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10003597148
Saved in:
7
Can a good organizational climate compensate for a lack of top management commitment to new product development?
Rodríguez, Nuria García
;
Pérez, José Sanzo
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10003625095
Saved in:
8
The validity of attribute-importance measurement : a review
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansing, Brian
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
Saved in:
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