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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation
Shi, Xinwei
;
Williams, Christopher
;
Sutherland, Dylan
; …
- In:
Industrial and corporate change
31
(
2022
)
3
,
pp. 838-862
Persistent link: https://www.econbiz.de/10013253528
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2
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
3
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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