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~isPartOf:"Europäische Hochschulschriften / 2"
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Europäische Hochschulschriften / 2
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The journal of brand management : an international journal
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Engaging consumers through branded entertainment and convergent media
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Journal of current issues and research in advertising : JCIRA
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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Journal of Indian business research
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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Nürtinger Hochschulschriften : Schriftenreihe der Fachhochschule Nürtingen
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Breaking new ground in theory and practice
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Das Produkt Placement im Kinospielfilm
Asche, Florian
-
1996
Persistent link: https://www.econbiz.de/10013262594
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Das product placement im Kinospielfilm
Asche, Florian
-
1996
Persistent link: https://www.econbiz.de/10004593349
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3
Product placement im Fernsehen - unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem? : Eine Beurteilung aus dem Blickwinkel des Wettbewerbsrechts unter Be...
Dörfler, Gabriele
-
1993
Persistent link: https://www.econbiz.de/10004143460
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