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~person:"De Gregorio, Federico"
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De Gregorio, Federico
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
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Dens, Nathalie
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Matthes, Jörg
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Lehu, Jean-Marc
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Naderer, Brigitte
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Russell, Cristel Antonia
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Bressoud, Etienne
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Chen, Huan
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Sung, Yongjun
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Balasubramanian, Siva Kumar
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Chan, Fanny Fong Yee
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Marketing intelligence & planning
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The journal of brand management : an international journal
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1
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
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2
Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
Saved in:
3
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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4
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
5
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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