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~person:"Sabour, Nadia I."
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Sabour, Nadia I.
Pelsmacker, Patrick de
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Handbook on cross-cultural marketing
1
International journal of advertising : the quarterly review of marketing communications
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Liiketaloudellinen aikakauskirja
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ECONIS (ZBW)
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
Product placement in Finland : a practitioner perspective
Sabour, Nadia I.
- In:
Liiketaloudellinen aikakauskirja
57
(
2008
)
2
,
pp. 183-214
Persistent link: https://www.econbiz.de/10003789501
Saved in:
4
What is this thing called product placement?
Sabour, Nadia I.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 212-222)
.
2005
Persistent link: https://www.econbiz.de/10003353818
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